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Working with me

By Esther Ligthart

Jewelry is often presented as a finished product; refined, polished, desirable. But behind every piece lies a complex world of decisions, craftsmanship, positioning, and storytelling.

That is the world I have worked in for over three decades. From artisan workshops in Valenza to international brands, trade professionals, and media, I have built my perspective from within the industry itself.

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Why work with me?

I don’t approach jewelry as an outsider or marketer. I work with you as someone who understands your reality, creatively, commercially, and emotionally.

    35+ years international jewelry industry experience

    Background across craftsmanship, retail, buying, consulting, and media

    44,000+ professional followers within the jewelry B2B space

    Trusted voice for both professionals and consumers

    Fluent in Dutch, English, and Italian

    More about me

    What I can do for you?

    A range of services for brands, professionals, and businesses looking for insight, visibility, and stronger storytelling.

    Editorial & Brand Exposure

    Bizzita Platform & LinkedIn

    For brands and professionals looking to reach a relevant, high-quality audience.

    I create editorial content on Bizzita and my LinkedIn page that positions your brand in the right context, not as advertising, but as part of a meaningful story.

    • Articles with long-term visibility
    • Exposure to a curated, jewelry-focused audience
    • Amplification through social channels

    This is not cheap mass exposure. This is targeted visibility within the industry and consumers.

    Events & Speaking

    Events & industry presence

    For trade shows, organizations, and companies.

    I am regularly invited to international trade shows and industry events to contribute as a journalist, industry contributor, panel member, or speaker.

    • Editorial coverage and reporting
    • Collaborations with brands and organizations
      Panels and discussions
    • Speaking engagements (storytelling, client connection, brand positioning, industry insights)

    Languages: Dutch, English, Italian

    Writing

    Content & storytelling

    For jewelry entrepreneurs, , brands, professionals, and organisations.

    I write for both trade and consumer audiences, always with a deep understanding of the industry.

    • Articles for magazines and platforms
    • Press releases
    • Brand stories and “About” pages
    • Content strategy and tone of voice

    Good jewelry deserves good storytelling. I help you articulate it clearly and authentically.

    Consultancy

    Strategy and business insight

    For jewelry entrepreneurs, brands, and professionals.

    Focused, practical, 1:1 sessions where we work directly on your business challenges. Typical topics:

    • Collection development & positioning
    • Brand identity and storytelling
    • Pricing and market alignment
    • Sales strategy and customer experience
    • International positioning

      Goal: clarity, direction, and better decisions.

      Coaching

      longer-term guidance

      For business owners and professionals who want ongoing support.

      This goes beyond advice. It’s about helping you think sharper, act more confidently, and stay aligned with your vision.

      • Regular or one-off sessions
      • Confidential and personal
        Combination of business insight and personal development

      If you're unsure whether this is right for you, we can start with a short introductory session.

      Special project?

      Some projects don’t fit into predefined categories.

      If you have an idea, a challenge, or something you want to explore, we can define the approach together.

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      Let’s work together!

      If you feel there is a fit, I’d be happy to hear from you.
      Reach out to discuss your project or request more information.

      Contact me